Online marketing ‘booming’

Online marketing spend is set to expand over the next two years as companies look to make the most of limited budgets, according to the European Interactive Advertising Association (EIAA).

The group’s latest Marketers’ Internet Ad Barometer found that 94% of internet advertisers expect growth in online in 2010, while 93% make the same predictions for 2011. Around eight in ten stated that they have experienced higher growth this year than last.

Marketers are predicting a 7.6% year-on-year rise in online advertising spend in 2010 and a bigger increase of over 15% in 2011.

Alison Fennah, executive director of the EIAA, commented: "Online advertising is continuing to thrive and grow due to its flexibility, accountability and ability to offer brands a robust return on investment whilst the recession impacts overall marketing budgets."

Earlier this week, research carried out by Hurwitz and Associates and sponsored by IT services provider Campaigner found that small companies are increasingly finding value in the use of email marketing.