Links and advanced web hosting – a marketing boost?

Finding ways to incorporate pay per click and paid text link campaigns into a WordPress web hosting site could be a huge benefit for online marketing.

Buying a spot in a link roundup section on someone else’s blog is one method suggested by Gab Goldenberg of link building firm SEOROI, who added that paying for an inclusion in a widely syndicated "Recent Blog Posts" widget can be an excellent way to raise the profile of a site.

The more technically-minded may even want to consider releasing a new WordPress hosting theme or template that they can claim to be the designer of.

They need not have created it themselves, according to Mr Goldenberg, but can get someone else to ghost write it for them and put their own name as a "designed by" link at the bottom.

Earlier this month, Business Link advisor Ganesh Selvarajah told the BBC that using a web hosting site to promote a business can be a good way of expanding a list of contacts.

Including links to work that "you have done before" could be particularly beneficial, he claimed.

Written by Jessica Lighthouse