Advanced web hosting users and blogging

Blogging is something that has become increasingly potent in recent times and those using web packages can take advantage of them to promote products or brands. The blogosphere has even managed to make people famous, such as Perez Hilton, and now it appears a 13-year-old has become an influential player in the fashion world because of the content on her own blog.

The Guardian has reported that Tavi Gevinson, otherwise known as Williams, had her Style Rookie blog featured in the New York Times last year and has now become a big shot in the fashion industry. Fashion houses have even made moves to court her, according to the newspaper, and there was a suspicion that her blog was so good that it must have been a stunt created by people from within the industry.

Kristin Knox, writer of fashion blog The Clothes Whisperer, believes it is difficult for fashion bloggers to remain independent, although this is dependent on what they write about.

"Tavi, for example, the new girl in town, she does self styling along with other things and that part isn’t going to get absorbed by other magazines, but she has been swept up in the whole system as well," Ms Knox commented.

"It works the way a magazine works [so] if you trash Vivienne Westwood you are not going to get a ticket next year," she said. Ms Knox pointed out that the bigger a blogger gets, the more responsibility they have to keep up relationships with PRs and graphic designers just as newspapers and magazines do.

So perhaps advanced web hosting users using blogs to promote their business should keep this in mind. If their blog becomes something of a big deal they may have to remember that relationships with those outside their company are still important.

Written by Jessica Lighthouse.