Google Caffeine Update.. Update!
So we talked before about the caffeine update from Google, changes to Google’s indexing infrastructure that should produce even more results per query, drastically faster with the inclusion of real time news headlines as and when they happen.
Matt Cutts today announced on his blog that the first stage of the caffeine update will be rolled out after the holidays starting with just one data center and as feedback is collected, Google will begin rolling out the update to other users. Google’s now closed the official sandbox tools so if you didn’t get a chance to try it you are going to have to wait until it goes live.
So why all the fuss? The big hype came when Google engineer Matt Cutts hinted at the possibility of some minor changes to Google’s algorithm. Their algorithm determines the importance of each website within Google’s index in relation to your search term. SEO experts worldwide face losing some big rankings with an update of this size. Initial trials of the Caffeine update through Google’s Sandbox tool revealed little changes just as Matt Cutts had suggested. That said, it isn’t too late for Google to through a few surprises at us as they roll out the entire update on their infrastructure.
Right now all can do is wait and see how the update affects each of our rankings.
Luke Kendall / Affiliate Manager
